Saturday, January 14, 2012

Martin's Box Office

Now with Add On!

On the long, Martin Luther King weekend, the Nikkster conjures early box office.

1. Contraband (Universal) NEW [2,863 Theaters] Friday $7.7M, 3-Day Weekend $22.9M, 4-Day Holiday $28M

2. Beauty And The Beast 3D (Disney) NEW [2,625 Theaters] Friday $5.5M, 3-Day Weekend $18.5M, 4-Day Holiday $25.6M

3. Joyful Noise (Warner Bros) NEW [2,863 Theaters] Friday $3.7M, 3-Day Weekend $12.3M, 4-Day Holiday $14.8M

4. Mission: Impossible 4 (Paramount) Week 5 [3,346 Theaters] Friday $3.5M, 3-Day Weekend $12.1M, 4-Day Holiday $14.6M, Est Cume $189.9M

5. Sherlock Holmes 2 (Warner Bros) Week 5 [3,155 Theater] Friday $2.5M, 3-Day Weekend $8.8M, 4-Day Holiday $10.6M, Est Cume $172.2M ...

Tintin, hanging onto the Top Ten mid-week, has now exited, running a cume of around $65 million. The feature, a hit in Europe, is a long way from that stateside.

The Mojo informs us that the early number projections seen above didn't quite hold up:

... [Beauty and the Beast's]$18.5 million debut was less than The Lion King's $30.2 million, though it was more than the Toy Story/Toy Story 2 double feature ($12.5 million) and seems to confirm that there is a decent audience for re-issues of classic movies. The movie's 3D share was 97 percent (up from The Lion King's 92 percent), and the audience gave the movie an "A+" CinemaScore.

Even though B and B hasn't had the gangbusters opening that Lion King enjoyed, the fact that it debuted at #2 means that Disney will continue to mine this particular vein of riches. (Beauty was converted to dimensional viewing before Lion King, but didn't get a wide release until it dawned on the execs that "Heey now! We're looking at a nice cash flow here!")

2 comments:

Anonymous said...

Beauty and the beast putting up decent numbers! And the Tangled ever after was great too

Anonymous said...

Hand drawn animation seems new again. Good storytelling will always do well hopefully the new films will be as solid as these new classics are.

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